The McDonald’s Snack Wrap is Returning Next Month

McDonald's has officially announced the return of its beloved Snack Wrap to U.S. menus, set to launch nationwide on July 10, 2025. Originally introduced in 2006 and discontinued in 2016 due to operational challenges, the Snack Wrap developed a dedicated fan base that continued to clamor for its return. en.wikipedia.org+11people.com+11thetelegraph.com+11people.com+1people.com+1

The revamped Snack Wrap will feature a crispy McCrispy Strip, shredded lettuce, a blend of mild cheddar and Monterey Jack cheeses, all wrapped in a soft flour tortilla. Customers can choose between two sauce options: the classic Ranch or a new Spicy Pepper Sauce. en.wikipedia.org+2the-sun.com+2apnews.com+2

The decision to bring back the Snack Wrap was heavily influenced by persistent fan demand, including social media campaigns and petitions. McDonald's U.S. President Joe Erlinger acknowledged the item's "cult following" and the company's commitment to listening to its customers. apnews.com+1people.com+1nypost.com+6eatingwell.com+6the-sun.com+6

In anticipation of the relaunch, McDonald's has also introduced the "Snack Wrap Files," an interactive online platform featuring marketing content, fan tributes, and a countdown to the official release date. people.com

The return of the Snack Wrap is part of McDonald's broader strategy to revitalize its menu offerings and cater to evolving customer preferences, especially amid increased competition in the fast-food chicken market.